Before starting to talk about crowd sourcing itself, its damages and
benefits in design, let's first find a definition and try to explain why people
or designers choose crowd sourcing to improve their business activity.
So, crowd sourcing can be defined as "the practice of obtaining
needed services, ideas, or content by soliciting contributions from a large
group of people, and especially from an online community, rather than from
traditional employees or suppliers."
What does it mean? It means that the individual or group of people
working on a project, choose to gather some ideas and further help from other
individuals (most of the times experts) that are linked to an online community.
Therefore, this can be viewed also as an alternative way to spend as less as
possible, reaching the deadlines, increasing flexibility and mobility of
operation in general in today’s competitive business environment.
Typically, by online communities it is meant forums or websites that
work for the individual as a platform. By choosing these sites that offer
different packages and formats to put together contests, foundations or companies
have various ways of expressing their ideas and their needs.
Those companies that are seriously working in developing their business
and know exactly what they want to receive, can choose the best settings to
meet their requirements and needs and even post their goals/tasks with description
and in detail at the websites to open contests and invite submissions.
Hence, my question is: Might every business developer go for crowd sourcing
to improve their design and be known by the others as fast as possible?
On the one hand, the answer is yes because it is possible to choose the
amount of money that an individual wants to spend. It means that you know exactly how much you will be paying for design /
graphics work. Hence, this is really good for those that have to start with
very limited budgets and in particular it could be a really good way to save
the money.
Secondly, if a
company has to set a very strict deadline for a design project, crowd sourcing could
be the solution to see the results on time. Once every aspect and priority has
been settled up, online communities can start to help you as soon as possible
and this is great since a lot of work and especially time can be saved.